David Ogilvy: Rolls-Royce, Schweppes, and ‘The man in the Hathaway shirt’

Half the money I spend on advertising is wasted, and the trouble is I don’t know which half... David Ogilvy remains the undisputed king of Madison Avenue. No one besides the fictional Don Draper has garnered the same kind of prestige synonymous with success in advertising. But before Ogilvy had ever written his first headline,... Continue Reading →

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