David Ogilvy: Puerto Rico, Good Luck Margarine, and Dove Soap

After sundown, I drink nothing but Puerto Rico rum and Schweppes.David Ogilvy David Ogilvy believed in his clients' products and potential. If a client refused to meet his demands, he'd cut ties and show them the door, but he took great care of the clients that he didn't send packing. In many cases, he crafted... Continue Reading →

David Ogilvy: Rolls-Royce, Schweppes, and ‘The man in the Hathaway shirt’

Half the money I spend on advertising is wasted, and the trouble is I don’t know which half... David Ogilvy remains the undisputed king of Madison Avenue. No one besides the fictional Don Draper has garnered the same kind of prestige synonymous with success in advertising. But before Ogilvy had ever written his first headline,... Continue Reading →

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